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Policies
The University of Missouri's graphic identity is its signature, designed to convey a sense of the University's mission, character, and style. It also serves as a constant symbol of the traditions and values of Missouri's flagship university. When used consistently and proudly, it telegraphs instant recognition as one strong, unified institution.
Although these guidelines are written for print applications, the visual principles they describe also apply to electronic media. Specific Web guidelines are available at webcom.missouri.edu/policy.
There are electronic examples throughout this site. If these images are difficult to view or you would like a printed copy of this publication, please contact Angela Dahman.
Helpful tools and presentations
Right-click and select "Save as" to download any of these files.
Branding 101: The MU brand (PDF)
You are Mizzou: Top 10 things you need to know (PDF)
Logo Usage: Logo dos and don'ts (PDF)
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