Policies

Logo Elements

Logo Use

Obtaining Logos

Stationery

Publications

Statement of Nondiscrimination

Assistance

Logo Use

Using certain basic graphic elements in University publications reinforces a consistent visual identity. The consistent use of the logo, colors and typefaces will help establish and maintain a distinctive University image — a “family look” in both print and electronic formats.

The institutional logo of the University of Missouri–Columbia consists of the letters MU stacked within a stylized shield and used with specified typefaces and ink colors (see logo elements).

In accordance with Section 5:100 in the MU Business Policy and Procedure Manual, the stacked MU logo should be used with the University of Missouri–Columbia’s name to identify all publications. Combined with the

typographic treatment, these elements present a sense of the University’s character and mission. Design issues always influence the placement of the logo as a signature.

Appropriate locations you may want to consider include the return-address block and the bottom center of the cover or back cover.

Policy

• There is only one institutional logo for the University, the stacked MU. The icon is to be used as the logo for all schools, colleges, offices, centers, institutes, programs and other units of the University. It should be used correctly in all external communications. It is part of the design of the official University stationery
  
• No other logo should be substituted for the stacked MU or used with it
  (only one logo per page may be used).
  Note: Some flexibility to this restriction might be appropriate in advertisements or posters.
  
• The MU logo must have a 1/8-inch clear (safe zone) area around it to allow maximum legibility.
• Do not place elements near or on top of the logo.
  
• Do not alter, redraw or distort the MU logo in any way.
  
• Do not use the MU logo as a watermark or print anything on top of the MU logo.
  
• Restrictions two through six apply to all University logos, including Truman the Tiger, the Tiger Head, For All We Call Mizzou* and others.
  
• For a complete For All We Call Mizzou guideline book, contact the publications office.
  

The publications shown here illustrate the proper application of these guidelines.